The Everyday Coffee Club

The main goal of the brief was to bring a more friendly and inviting feeling to the speciality coffee industry. The approach was to create a nostalgic, retro aesthetic. This enabled me to take a step back in time; to shake up the colour theme and add a playful association that we haven't seen in the industry for decades. However, it was still important to uphold the company's modern ethos: to provide a modern-day, eco-friendly, high-grade speciality coffee to their customers. The Everyday Coffee Club has two major missions: taking care of the roots of the industry by providing real fair trade prices to the farmers and a support system to aid sustainability; as well as offering the customers a detailed, flexible delivery subscription and an in-house experience at the roastery and café.

A video of all the work compiled together. The retro arcade-style audio was chosen with careful consideration, as this playful, nostalgic feel to the brand was important to maintain throughout.

These are the mock-up pages for the app. Again it was important to keep a sense of parody in the air and fun to the brand. This is what directed my vision to create slabs of the pages being carried by The Everyday Coffee Club mascot: Archie!

These infographics were aimed at reminding consumers of the modern ethos and values of the independent coffee culture. Ensuring that they are giving back to the environment and to the farmers who source the speciality grade beans.

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